The Internet has become critical for any business. And it all starts with your website. Fortunately, there are easy and inexpensive website design companies such as Squarespace or WIX (this is who we use). They walk you through the process and offer templates that you can customize.
Next, you have to market your website on Google, Yahoo, and other search engines so your future customers can find you. To do this, you can hire a Search Engine Optimization (SEO) professional but a good one can be expensive. Instead, your website design company (e.g. WIX) can do a lot of the basic tasks and for those who want to go beyond that, books like 3 Months to No 1 can guide you on more advanced tactics.
Finally, for those businesses that work locally, I suggest you create a Google Business Profile and encourage your customers to post reviews. These two things will give you the edge if someone is searching for your products/services in your area.
All this may seem like it’s complicated but it’s not as bad as it may seem once you get started. And in the end, it can make a big difference for your business. Around 30% of all of InVision’s new business comes from the Internet. Feel free to reach out to me for guidance at no cost…glad to help a fellow small business owner.
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